The latest buzz on the blogosphere is the unmasking of Fake Steve Jobs- the anonymous blogger who, for more than a year now has assumed the self-interpreted persona of Apple CEO Steve Jobs. A very creative interpretation at that.

'The Secret Diary of Steve Jobs' is one of my favourite blogs- the kind one looks forward to each day. Funny, nay- hilarious in its parodical portrayal of Steve Jobs. And the blog is popular too. 700,000 hits last month. His readers have included, at one point or the other, Bill Gates and Steve Jobs himself. The real one.

Well, I'm not too happy about the fact that he's been unmasked. I enjoyed the intrigue. And from what I can see from the post that did the dirty deed, not a lot of people are happy either. Read the comments. So who is FSJ? Daniel Lyons. A reporter for Forbes. Read this for a more thorough account. His real blog is here. His colleagues at Forbes have been having a blast through all this.

Through all this, I hope that this does not dilute FSJ's voice. He claims it wont. He promises to come back 'badder than ever'. Well, in FJS's very own inimitable style, peace and love. Namaste!